We built TAG Bands because the people we love can't always speak for themselves.
Every parent knows the feeling. We just decided to do something about it.
Rated 4.5 stars by early beta families
🔥 1,247 pre-orders and counting
Where it started
It was a Saturday morning at a busy farmers' market. One moment my four-year-old was holding my hand. The next, he wasn't. Those ninety seconds before I found him still stay with me. He was fine. I wasn't.
That night, I looked for something that could give him a voice if it happened again. What I found felt outdated: plastic ID cards, complicated apps, and bracelets with limited information. Nothing felt built for real families or privacy.
So I started sketching and spoke to parents, carers, school nurses, and paramedics. The message was clear: make it simple. No app. No login. Something a stranger can use in seconds and a parent can update easily.
That sketch became TAG Bands. Because I couldn't accept that a folded piece of paper was the best we could do for the people we love most.
Our mission
To give every vulnerable person a voice when they cannot speak for themselves through technology that is simple enough for anyone to use and powerful enough to matter.
“No app. No login.
Just scan to safety.”
Meet the founders
Max Whitfield
Founder & CEO
Max started TAG Bands after a frightening afternoon at a Christmas market with his nephew. He spent a decade in product design before turning his attention to safety wearables. He now won't let the kids leave the house without their bands on and yes, he checks twice.
Nick Mays
Co-founder & Head of Product
Priya cared for her grandmother through early-onset dementia and watched her wander twice in a single summer. A former NHS service designer, she believes the people who most need help are the ones least served by complicated tech. She bakes a famously good banana bread.
What we stand for
Simplicity
Technology should get out of the way. If it takes more than one step, we've failed.
Honesty
We will never use fear to sell. We use facts.
Inclusivity
Every person who cannot speak for themselves deserves a voice, regardless of age, condition, or background.
Your data, protected
When someone scans your band, they see only what you choose to share a name, emergency contacts, and medical notes. Nothing more. Here's how we keep it safe.
Only what you choose
A scan reveals a name, emergency contacts, and key medical info nothing else. No address, no login, no browsing history.
Stored in the UK, GDPR-safe
All data lives on encrypted UK servers, fully compliant with GDPR. It never leaves the jurisdiction without your consent.
Update or wipe anytime
Change details instantly from your dashboard, or wipe a band remotely if it's lost the linked profile goes blank in seconds.
Guardian scan alerts
Get an instant notification every time your child's band is scanned so you always know when and where someone accessed their info.
Real story from a TAG Bands beta family
“We were at a busy Christmas market and he wandered off. A woman found him, scanned his band, and I was alerted within two minutes — she knew his name, that he was non-verbal, and exactly how to keep him calm until I got there”
Adam Hookins Dad of Jake, 8 — autistic, Manchester
The difference so far
400+
families already on the waitlist before we've officially launched.
3
groups protected children, dementia sufferers, and neurodiverse individuals.
0
apps required. Anyone with a phone can scan a TAG Band.
Rated 4.5 stars by early beta families
Ready to give your loved one a voice?
Reserve Their Band — Save 20%Working with a school or care home? See our institutional plans →
